Business Development Executive - Ophthalmic Lenses - Location Flexible

Business Development Executive Birmingham (West Midlands County)Reference: 5425 1
  • Manage and grow relationships with independent optical practices through a consultative, solutions-led sales approach
  • Qualified Dispensing Optician, with experience working in an independent practice
  • Location flexible, with territory and region aligned to the successful candidate’s location
  • Up to £38,000 basic salary, plus an attractive bonus scheme and company car

Optical Business Development Executive – Location Flexible (UK)

Optical Business Development Executive opportunity. Zest Optical is working in partnership with a leading ophthalmic lens manufacturer to recruit an ambitious and commercially driven Business Development Executive. This is a field-based role focused on developing strong, long-term relationships with independent optical practices, with territory location flexible and aligned to the successful candidate.

You will represent the brand within your territory, driving sustainable growth in both value and volume, and increasing market share through a consultative, solutions-led approach.

The Role

  • Support and manage a portfolio of independent accounts, delivering against agreed sales volumes, values and product mix

  • Proactively identify and win new business through networking, lead generation and targeted prospecting

  • Build, maintain and develop a high-quality customer and prospect database

  • Deliver timely, professional responses to customer needs and support the rollout of sales initiatives

  • Develop and implement creative ideas, offers and promotions to drive territory performance

  • Consistently meet or exceed quarterly and annual sales targets

  • Follow up sales enquiries via telephone, email and face-to-face visits

  • Build trusted relationships through ongoing account support and tailored business solutions

Requirements 

  • Qualified Dispensing Optician

  • Experience working within an independent opticians environment

  • Ambitious, driven and commercially aware

  • Strong communication skills, with confidence engaging stakeholders at all levels

Salary & Benefits

  • Base salary up to £38,000

  • Excellent bonus scheme rewarding performance

  • Company car and comprehensive benefits package

If you’re looking to make an impact in a high-growth role and represent a market-leading optical brand, apply now to avoid missing out.

Contact: Alex Grimes
Email: alex.grimes@zestbusinessgroup.com
Telephone: 0114 238 1727